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SUPERNATURAL | name | identity | advertising | signage | OOH
A new supermarket selling natural and organic foods collaborated with React Design to develop a branding strategy and positioning tagline that separated it from the pack of other grocery stores.
"Supernatural" was created to position the brand as offering a range of the best quality foods and products.
Everything from coffee to eggplants to peanut butter was carefully sourced and displayed to live up to its name.
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