PIERRE CARDIN | strategy | branding | packaging
Pierre Cardin, the name evokes fashion, luxury and elegance.
The fashion designer Cardin was famous for designing clothes and accessories using geometric shapes and motifs.
For Pierre Cardin Australia, React Design developed a complete packaging design system.
Elegantly migrated across advertising, in-store displays, tags, and packaging, the striking color-coded circle icon was a natural choice to reinforce the brand.