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MADERA HOTEL | brand strategy & positioning | naming | logo | website | collateral | production

"Stay, connect, share" the tagline for the Madera hotel was featured on the Home page of the website

React Design created the unique brand positioning for Madera to appeal to younger tech-savvy guests who wanted to "Stay, Connect, and Share" with other guests and experience cultural hotspots around the hotel. 

Madera_HOTEL_lounge.jpg

What's in a name?

Absolutely everything! It's imagery, tone, and consumers' affinity for the brand. Over the years, React Design has gained extensive experience and insight into the naming process.

Madera, which translates to “wood” in Spanish, was an ideal choice. Drawn from the essence of natural and warm interior design, the hotel's name and logo feature wooden elements like panelling, sculptures, and artwork throughout the rooms and communal spaces.

The word "Madera", meaning “wood” in Spanish, was the inspiration for this hotel logo.
In-room collateral, sales materials, & stationery were printed on embossed wood-grain paper aligned with the wood theme

The in-room collateral, sales materials, and stationery were printed on embossed wood-grain paper to complement the wood theme.

The in-room collateral, sales materials, and stationery were printed on embossed wood-grain paper aligned with the wood theme
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