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LE MERIDIEN | brand strategy | logo | collateral | packaging

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Umami, the fifth taste.

Designed for the Le Meridien Cyberport in Hong Kong, React Design developed the name and logo for this unique Japanese restaurant.

 

"Umami," described as the "fifth taste," was dramatically visualized by the bright green petal in the logo. 

 

React Design creatively integrated this logo into various items, including menus, takeout boxes, and chopstick wrappers. 

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LE MERIDIAN | logo | menus | collateral | packaging 

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The abstract illustration of the sumo wrestler used on the coaster and table placemat added a fun contrast to the linear tabletop design.

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Inspired by the stone gardens in Japan, a large river stone was sourced, cut, and polished to create an innovative tent card stand. 

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