Inspired by Pieter Bruegel’s celebrated paintings and his fascination with everyday celebrations and simple pleasures, React Design reimagined the identity of Deli Corner, a beloved German restaurant and deli at the Holiday Inn Golden Mile in Hong Kong.

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Bruegel’s vibrant scenes became the foundation of a new visual language, bringing warmth, heritage, and personality to the brand. Selected artworks were adapted across a range of customer touch points, including cake and chocolate boxes, wine packaging, table placemats, and carry bags, creating a cohesive dining experience that celebrated the restaurant’s German character.