The Essence of Luxury.
React Design developed the concept for this sustainable range of luxury bath salts packaging for the Intercontinental Hotel, Hong Kong.
The ink illustrations reflected the delicate organic Chinese herbs used in the salts, while the names of the experiences evoked an emotional appeal.
The brushed aluminum tins and the labels' minimalist style echoed the bathroom's contemporary decor.
Each container housed an individually sealed sachet, allowing the hotel to refill the salts after each use while continuing to reuse the containers.