SUPERNATURAL | name | identity | advertising | signage | OOH
A new supermarket selling natural and organic foods collaborated with React Design to develop a branding strategy and positioning tagline that separated it from the pack of other grocery stores.
"Supernatural" was created to position the brand as offering a range of the best quality foods and products.
Everything from coffee to eggplants to peanut butter was carefully sourced and displayed to live up to its name.
Finding the right name was the foundation of this brand. Super Natural instantly conveyed fresh, organic, and wholesome while remaining broad enough to embrace the supermarket's entire product range. Simple, memorable, and full of personality, it positioned the store as a destination for healthier everyday shopping.
The identity was brought to life throughout the customer journey—from in-store graphics to marketing materials and staff uniforms—creating a consistent brand experience that felt fresh from the moment customers arrived.
